Asked about clear aligners after reading the Invisalign page. Wants to know cost and how long treatment takes.
PriyaWhatsAppInvisalignNew patients
Enquiry
First reply
Follow up
Consultation
Treatment
Activity
Sarah M. enquired via WhatsApp ·
Front desk replied with prices and availability ·
PCP flagged no reply from patient after 2 days ·
Next stepBook Thursday 10:30 when Sarah repliesSlot held until Thursday 09:00 · Priya approves
PCPFollow up
Ask PCP
Sample clinic. Names and figures are illustrative.
What you get with PCP
Not just software. The workspace, the people who set it up, and AI that never sends anything your team has not approved.
EQ-0139InvisalignPKDue 14:00
The workspace
Each enquiry has an owner, a due time and a next step, inside the channels and diary you already use. Nobody learns a new system to answer a patient.
Tommaso and EdoardoYour setup
The people who set it up
We run your audit, write the replies with your front desk and connect your diary. You talk to the founders, not a help desk.
Draft readyWaiting for PriyaApprove
AI drafts. Your team signs off.
Claude by Anthropic drafts each reply from your price list and free times. A person approves every reply before it goes.
Built for every handoff
Every call, form and message lands in one list with an owner.
Sample clinic. Names and figures are illustrative.
From first audit to every handoff running
Five steps, agreed with your clinic one at a time. Examples use a sample clinic.
A map of every handoff. We trace each enquiry from first message to treatment and put a monthly number on every place patients go quiet. Nothing changes for patients while we look.
Journey auditSample Dental · last 30 days
Enquiry212
First reply204
Follow up13173 went quiet
Consultation96
Attended8115 no shows
Treatment58
Gap foundStageA monthProposed fix
No second touch after the first replyFollow up73Day two follow up
Calls missed over lunchCapture32Missed call capture
No reminder before the visitAttendance15Visit reminders
Hygiene recalls not sentReactivation120 dueRecall messages
Proposed first fixDay two follow upDrafted in your voice for every patient who goes quiet.
Nothing changes while we look.
With a data agreement signed first, the audit reads your channels and diary. PCP sends no messages until you decide.
Messages sent by PCP0
Enquiries read212
Diary accessRead only
Every gap gets a number.
You see what each gap is worth a month, so the first fix is obvious.
73patients a month got a first reply, then nothingBiggest gap · Follow up
Replies in your voice. Every reply and follow up is written with your front desk, using your prices and your diary. Your team reads each one before it goes live.
Message library6 templates · written with your front desk
First replyInvisalignLive
First replyImplantsLive
Day two follow upAll treatmentsLive
Day five checkAll treatmentsDraft
Visit reminderDay beforeLive
RecallSix monthsDraft
First reply · InvisalignWarmShortPrices shown
Hi first name, thanks for asking about Invisalign. Consultations are consultation price and treatment usually takes 6 to 12 months. We have next free slot if you would like to come in.
Sends within 5 minutes, 8:00 to 20:00Uses your published pricesWaits for a person to approve
Preview · WhatsApp
Hi Olivia, thanks for asking about Invisalign. Consultations are £60 and treatment usually takes 6 to 12 months. We have Thursday at 15:30 if you would like to come in.
Tell it how you speak.
Ask for a change in plain words and the template updates.
Prices that are always right.
Replies pull from one price list, so nobody quotes last year’s fee.
Consultation£60
Clear alignersfrom £2,800
Whitening Updated today£350 £395
Only what you choose. PCP connects to the channels patients already use and to your diary. You decide what it can read and what it can do, and clinical notes are never part of it.
ConnectionsChosen by your clinic
SourcePCP canStatus
WhatsApp BusinessRead messagesSend repliesOn
Phone and missed callsRead call logOn
Website formsRead submissionsOn
Email inboxRead enquiriesSend repliesOn
Practice diaryRead free timesWrite bookingsOn
Clinical notesNo accessNever
Practice diary · 12 SepWrite bookings switched onBy Priya, practice manager. Your clinic decides each permission.
Permissions you can see.
Every connection lists exactly what PCP can and cannot do.
Read WhatsApp
Send replies
Write bookings
Clinical notes
Signed before the audit reads anything.
How data is accessed, stored and deleted is written down with your clinic first.
Data agreementSample DentalSigned by both
Every enquiry has an owner. Each enquiry gets a person, a due time and a next step. When a patient goes quiet, the follow up is already drafted and waiting for one tap.
TodayFront desk · Wednesday
Due now2
Owen HartCall back, missed callTom14:00
Oliver KingApprove day two follow upPriyaNow
Later today3
James O’NeillConfirm Friday consultationTom16:00
Hannah ClarkeFollow up on price listPriya16:30
Zara KhanCoordinator callMegan17:00
Done3
Chloe BennettBooked Tue 16:00PCP12:55
Grace LinBooked Thu 14:30PCP10:40
Leo GrantMoved to WednesdayPriya09:15
Just nowAisha Rahman replied“Friday works.” Booked for 12:30.
Nothing waits without a name.
The front desk sees who owns what, and what is due next.
PKTRMA
14open enquiries, all owned
2 due by 14:00
Approve in one tap.
Drafts wait on your phone. Approve, edit or skip.
Day two follow up readyOliver King · Implants
Approve
A weekly audit, every Wednesday. Each week PCP checks every stage again, shows which gaps closed and names the next one to fix. You always know whether it is working.
Weekly journey auditEvery Wednesday
Enquiries48
Replied same day46/48
Consultations booked24
No shows1
Consultations booked a weekDay two follow up switched on in week 4
W1W2W3W4W5W6W7W8
Slow first replyClosed
No second touch after the first replyClosed
Calls missed over lunchNext
One email, three numbers.
Enquiries, bookings and the gap to fix next. Nothing to log into.
Wednesday 08:00Your week at Sample Dental
48enquiries
24booked
1gap left
Read by the people who decide.
Owner, practice manager and front desk lead get it every Wednesday at 08:00.
Clinic ownerWed 08:00
Practice managerWed 08:00
Front desk leadWed 08:00
Nobody wonders who calls back
Your team keeps chatting as usual. PCP logs each enquiry, gives it an owner and follows it until the patient books.
New2
EQ-0144Veneers, sent smile photosWhatsAppVeneers
EQ-0145Veneers, asked for pricesWhatsAppVeneers
Following up3
EQ-0139Invisalign consultationDay 2WhatsApp
EQ-0137Whitening, quiet after first replyDay 2WhatsApp
EQ-0131Composite bondingDay 5Website
Booked3
EQ-0129Lip filler, first visitTue 16:00Instagram
EQ-0126Crown reviewThu 09:00Phone
EQ-0122Implant consultationFri 09:00Website
Attended9
EQ-0118Hygiene, new patientWebsite
EQ-0115Aligner reviewWhatsApp
Front deskTeam chat
Today
PK
Priya
Missed call at 12:58 from a new patient, wants to talk about implants. Number is on the call log.
TR
Tom
I am in surgery until four, can someone call back?
MA
Megan
Two website forms came in too. Zara wants a consultation and James asked about implants.
Sample clinic. Names and figures are illustrative.
Most enquiries are not lost at the first reply. They are lost in the quiet after it, when nobody owns the next move. PCP gives that moment an owner.
Patients keep messaging the way they do today. PCP sits between those channels and your diary, and books into the system you already run. Practice systems are confirmed for each clinic during setup.
Where patients reach you
Where your clinic works
WhatsApp, phone, website forms, Instagram and email connect directly. We connect your practice system with you during setup.
Example flows with sample clinics. Each practice system is confirmed for your clinic during setup.
AI that asks first
PCP uses Claude, made by Anthropic, to draft replies. It writes only from what your clinic gives it, and people decide what reaches a patient.
Your team approves. Every reply and follow up waits for a person. Only reminders and confirmations your team has signed off go out on their own.
Only your facts. Prices come from your price list and times from your diary. Nothing is guessed.
No clinical advice. Questions about symptoms or suitability are passed to your clinicians.
Not used for training. Anthropic’s commercial terms prohibit it from training its models on the messages we send.
Clinical notes stay out. PCP never connects to treatment notes or medical histories.
Peak Clarity Point Ltd is a company registered in Edinburgh, Scotland, founded by Tommaso Bregani and Edoardo Kelada. Before PCP, we built websites, booking systems and client portals for small businesses as a two person studio. Working with private clinics, we kept seeing one problem: the first reply goes out, then nobody owns what happens next.
We set up every clinic ourselves, from the audit to the replies in your voice. When you get in touch, you speak to one of us. Email either of us directly.
Private dental, aesthetic and specialist clinics that already generate enquiries and want more of them to become treatment.
How is PCP different from an enquiry inbox tool?
Inbox tools give you software to set up and run yourselves. PCP starts with an audit of your own enquiries, then the founders set up the channels, replies and rules with your front desk, and keep tuning them. A person approves every reply, and you speak to the people who built it.
Do we need new software?
Not to start. The audit works from the channels and diary you already use. When you go live, your front desk approves drafts in PCP, patients keep using the channels they use today, and changes come one at a time.
Does PCP message patients on its own?
No. It drafts messages in your clinic’s voice and a person approves every reply and follow up. Only reminders and confirmations your team has signed off go out on their own.
What does it cost?
The journey audit is free. Essential is £299 a month with setup included. Full Platform is £899 a month plus a single £1,500 setup fee. Plans run for three months minimum, then month to month with 30 days’ notice. See pricing
Which systems does PCP work with?
WhatsApp Business, phone and missed calls, website forms, Instagram and email on the patient side. Dentally, Software of Excellence, Pabau, Cliniko and Google Calendar on the clinic side. Practice systems are confirmed for each clinic during setup.
Does PCP replace our front desk?
No. Your team keeps answering patients. PCP gives every enquiry an owner and a due time, and drafts the follow up so nothing waits without a name.
What do we need to get started?
Access to the channels and diary you already use, and an hour with the person who runs your front desk.
Can we move between plans?
Yes. Most clinics start on Essential or Full Platform, and your journeys carry over when you change.
How is patient data handled?
We sign a data processing agreement with your clinic before the audit reads anything. It sets how data is accessed, stored and deleted, and nothing is shared outside it. Clinical notes are never connected. Read how patient data is handled
What happens if we stop using PCP?
Your WhatsApp, phone, diary and practice system keep working as they do today, because PCP sits beside them rather than replacing them. After the first three months you can leave with 30 days’ notice, and your clinic’s data is returned or deleted on the timeline in your agreement.
Get a free journey audit
We map every handoff in your clinic and show where patients go quiet, before anything changes.
A written reportEvery step from first message to treatment, with the handoffs drawn out.
Every gap, countedHow many patients each one loses in a month.
The first fixRanked by what it is worth to your clinic.
A walkthrough callWe go through it with you and your practice manager.
Free, with no obligation. During the audit PCP only reads. It sends nothing to patients.
